Market Opportunity
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Strong interest in personalized, user-generated content—particularly in the youth demographic—is helping to set the pace. This group of individuals highly values self expression and is accustomed to sharing data online with friends and family. These social networking habits are migrating to mobile communications, providing operators and brands with opportunities for viral marketing and increased revenues. One-source solutions from Interop Technologies help companies to capitalize on these opportunities, attract and retain customers, extend brands to the mobile market, and manage service delivery to handsets. Advanced Services Congressional Research Service "Voice continues to account for more than 80 percent of global mobile revenue, but the adoption of mobile broadband is on the rise. Indeed, we expect that revenue from global mobile data services, despite lower revenue per user, will surpass that of fixed Internet access services in 2008, primarily due to its larger user base. In some parts of the world, mobile phones provide the only medium for Internet access; in others, demand for accessing any content on any device at any time is growing." Pyramid Research "Currently CSCs represent the most scalable vehicle for brands to connect with almost all mobile users, since SMS is built into most every cell phone. In the United States, M:Metrics estimates availability to 205,975,056 of 213,000,000 unique American mobile phone users age 13 and above.1 Current Usage of Short Codes: Today, more than 92.5 million consumers actively text message in United States providing a fairly accurate estimate of potential audience size for a given messaging campaign." M:Metrics
". . . [I]n Latin America it is a question of ‘when’ each mobile operator’s data revenues will exceed voice revenues, rather than ‘if’." Mobile VAS Catalysts Report
"Revenue from mobile media and entertainment (MME) services in the U.S. will more than double during the next five years, according to the latest research from Analysys. U.S. MME services (excluding messaging, and mobile browsing and data charges) generated US$3.1 billion in revenue in 2007, and Analysys Research forecasts that revenue will grow to $6.6 billion in 2012, at a compound annual growth rate of 16.3%." Cellular-News.com
"The M:Metrics Benchmark Survey results indicate that 3G wireless subscribers are twice as likely to consume mobile content, such as games, news and information, photo messaging, and search." M:Metrics Mobile Device Management Visiongain Intelligence "Informa Telecoms said in a report last month that about 50 million people, or about 2.3 percent of the global population of mobile users, are already using the cellphone for social networking, from chat services to multimedia sharing. The market research company forecast that the penetration rate would mushroom to at least 12.5 percent in the next five years." International Herald Tribune
"…M:Metrics says that during the three months ending in August, 36 percent of those aged 18 to 24 sent an MMS, with 26.9 percent of the 25 to 35 age group, and 27.2 percent of those aged 13 to 17. Gartner Research Director Tole Hart, who thinks most of the interoperability issues have been resolved, is forecasting there will be 20 billion MMS messages sent in 2011. According to CTIA 2.7 billion MMS messages were sent in 2006 and 1.1 billion in 2005. Hart attributes MMS’ growth to interoperability, bundled SMS/MMS packages, widespread handset support, and a lower general price for individual MMS messages—in the $0.25 range." Wireless Week
Short Message Service Gartner, Inc.
Worldwide SMS revenues are on pace to reach $67 billion by 2012, driven by 3.7 trillion messages. Portio Research WAP Matt Booth, Senior Vice President and Program Director, Interactive Local Media
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