Leverage LTE investment with RCS
The Global Mobile Suppliers Association calls LTE the “fastest developing mobile system technology ever”—and the latest statistics confirm this claim. As of early June, the numbers stood at 327 operators in 99 countries that have committed to commercial deployments or are conducting trials, testing, or studies.
Given rapid mobile data traffic growth, operators are moving to LTE to take advantage of benefits like higher data rates and greater cost effectiveness relative to existing 3G networks. Along with this investment comes an opportunity for operators to launch new, feature-rich IP messaging services like Rich Communication Suite (RCS). RCS includes in-demand features such as an enhanced address book, individual and group chat, and image and video sharing during communication sessions. Backed by the GSM Association (GSMA), the RCS initiative is gaining traction worldwide and is likely to enjoy rapid adoption among subscribers as more operators get on board.
By being among the first to introduce RCS, operators can enhance their reputation for offering the most innovative solutions to their subscribers. And because RCS is effectively an extension of SMS and MMS—services that subscribers have clearly embraced—RCS is likely to become a subscriber expectation as it becomes more prevalent. Interop’s RCS Messaging Server offers complete backward compatibility with SMS and MMS. This is actually an RCS v5 feature that we provide today, so subscribers can message with RCS regardless of whether their recipients already have this service. Couple this with the fact that our hosted solution can minimize up-front costs, and operators really have no reason to wait to introduce this advanced service.
As operators move forward with their LTE network plans, they should consider how complementary services like RCS can take advantage of this technology and solidify subscriber loyalty. Take a look at our website for details.
BY: JOSH WIGGINTON | DATE: JULY 13, 2012 | RCS
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