Is Walmart becoming a Tier I operator?

Posted by Josh Wigginton, VP of Product Management on 2/27/14 12:00 AM

With advance pay talk, text and data plans growing in popularity, is Walmart becoming one of the regional network operator's biggest competitors? Walmart's no–contract Straight Talk plans are simple and easy to understand, and they offer consumers great value. With over 22 million U.S. subscribers, Straight Talk is clearly a force to be reckoned with.

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To retain price–sensitive customers, regional operators need to respond by offering their own advance pay models with unlimited voice and messaging and a data allocation that can be replenished upon consumption or throttled for the remainder of the month. This type of plan lets operators capture customers with credit issues since no credit check is required and appeals to more budget–conscious subscribers, such as parents who want to limit their children's data usage. With Walmart locations throughout rural America—plus a growing number of competing no–contract plans available from operators like Aio Wireless, T–Mobile, and others—offering a comparable advance pay plan has become vital for the regional operator.

With our cloud–based Policy & Charging Control solution, we can get you up and running quickly with advance pay—and you can benefit from additional use cases like parental controls, day passes, and family plans—that will let you further monetize data. Take a look at our Policy and Charging Control page to learn more.

Topics: data plans, policy and charging control solution, cloud-based, Interop Cloud™, network operator, CorePlusX℠ suite