How Telcos Can Compete Today: The Cloud

Now that we understand the challenges for today's telcos, we understand that, in order to succeed, telcos need to embrace the changes and challenges within their market. Yes, consumers want different solutions and services than they did a decade ago. Yes, voice calls and SMS messaging will no longer be the core component of increasing ARPU. Yes, the Over-The-Top (OTT) players have changed the game with their innovative eye and quick-to-market solutions.

Today's Telco: Understanding the Challenges

Advances in technology are changing the world, and the telecoms industry is no exception. The growth of the Internet of Things (IoT), 4G, and even 5G, as well as changes in consumer behavior and expectation, have turned the traditional telecom business model on its head.

Growth Is Churn

Churn is our biggest challenge. It causes lost customers, shrinking revenues, and adds the possibility of going out of business. However, churn can also be a good thing—more customers, higher revenues, and growth—at least for the operator that people churn to.

QoS vs. QoE, Part 3: It’s All About The Customer

Wireless consumers face an overwhelming and ever-expanding array of telephony options—carriers, handsets, plans, add-on services (such as messaging and WiFi Calling), OTT apps—all of which affect the quality of their calling experience.

QoS vs QoE, Part 2: The Rise and Fall of QoS

With the global adoption of cellular technologies and the Internet in the 1990s, the experience of calling fundamentally changed. Phone calls were no longer limited to wired handsets over proprietary circuit-switched networks. They could be made and received from anywhere in the world on an incredibly wide variety of devices.