Now that we understand the challenges for today's telcos, we understand that, in order to succeed, telcos need to embrace the changes and challenges within their market. Yes, consumers want different solutions and services than they did a decade ago. Yes, voice calls and SMS messaging will no longer be the core component of increasing ARPU. Yes, the Over-The-Top (OTT) players have changed the game with their innovative eye and quick-to-market solutions.
With the global adoption of cellular technologies and the Internet in the 1990s, the experience of calling fundamentally changed. Phone calls were no longer limited to wired handsets over proprietary circuit-switched networks. They could be made and received from anywhere in the world on an incredibly wide variety of devices.