The proliferation of the Internet of Things (IoT) comes with countless potential benefits. Baby monitors, smart meters, even the connected car are all made possible by IoT technology.
Out on the mean streets of consumer mobile, succeeding with an MVNO proposition is tough in a market where there is little to differentiate yourself on other than price.
Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Steve Barefoot, Senior Product Analyst at Interop Technologies, explores how understanding customer expectations today is crucial for the success of MNOs.
Wireless consumers face an overwhelming and ever-expanding array of telephony options—carriers, handsets, plans, add-on services (such as messaging and WiFi Calling), OTT apps—all of which affect the quality of their calling experience.