Out on the mean streets of consumer mobile, succeeding with an MVNO proposition is tough in a market where there is little to differentiate yourself on other than price.
As the profit and differentiation available from mobile services such as voice, messaging, and data decreases, operators need to look to what mobile analyst Chetan Sharma has termed the fourth wave[i] in order to open up additional lines of business and create additional revenue streams.
Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Steve Barefoot, Senior Product Analyst at Interop Technologies, explores how understanding customer expectations today is crucial for the success of MNOs.
New mobile technologies are evolving at an accelerating pace, putting pressure on MNOs and MVNOs to find innovative ways to cost-effectively offer new services to their customers. In some ways, it is a paradigm shift for mobile operators. At one time, MNOs could base their business plans on offering a limited set of services that included voice and eventually text messaging.
With the advent of new communication technologies that are independent of the radio network, Steve Barefoot believes the importance of mobile towers will eventually diminish.
Steve Barefoot, senior product analyst at Interop Technologies, on NFV and its numerous benefits to MNOs
From hosted services to the cloud to the digital telecom
The cloud has fundamentally changed the way organisations, including Mobile Network Operators (MNOs), provide and consume computing resources...
By almost any standard, 2016 will see continued explosive growth in cloud-based services. As one example, Cisco recently forecast in its Global Cloud Index, "Global cloud IP traffic will more than quadruple (4.1-fold) over the next 5 years. Overall, cloud IP traffic will grow at a CAGR of 33 percent from 2014 to 2019...