In today’s crowded mobile market, launching new, in-demand services quickly has become necessary to ensure long-term success for any operator. However, this can be difficult for MVNOs who may not have the resources needed to successfully differentiate themselves against the competition or acquire the specialized workforce needed to launch these new services quickly.
For more than 20 years, Interop Technologies has been helping MVNOs, MSOs and MNOs find long-term success by providing relevant and differentiated solutions that they can launch, manage, and provide to their subscribers as quickly as possible. Today, the solution that can help distinguish MVNOs is business messaging through Rich Communication Services (RCS).
RCS is a communication protocol that enables enhanced messaging services on Android devices through Google’s default messaging app. As the most used form of communication today, messaging has become the optimal channel for brands to deliver rich content and value-added services to consumers, creating a vast and lucrative rich business messaging ecosystem.
With Interop Technologies’ fully virtualized RCS Business Messaging (RBM) solution, MVNOs can easily launch the revenue generating content that makes RCS so valuable. Since Google controls the RCS Application Server through Android Messages, it acts as an over-the-top service, allowing MVNO’s to monetize their subscribers and take the revenue instead of conceding to their host MNO when they launch RCS. The bottom line is that you don’t need their approval to take revenue that should be yours; Haven’t you shared enough!
Interop Technologies has built a complete managed RBM solution that includes all the brand access and management needed, so you just plug and play.
