For Immediate Release:
Bluegrass Cellular Picks InterOP Technologies
For Complete Ringback Platform & Tones
Callers Get Entertained While Waiting to Connect
FORT MYERS, FLORIDA, July 7, 2005 – If you call a Bluegrass Cellular customer, you’re apt to “whistle while you wait,” thanks to InterOP Technologies’ Ringback platform and tones. InterOP Technologies, a premier service provider of mobile data solutions, makes it possible for Bluegrass subscribers to entertain callers who are waiting for them to answer by playing music and other sounds.
InterOP Technologies Ringback Platform replaces the conventional ringing sound heard by the calling party when a call is connecting to a wireless or wireline telephone network. With InterOP’s Ringback tones, these conventional rings are replaced by popular content such as original recordings, music, true-tones, sounds, sports anthems, voice-tones and more. InterOP provides a complete solution from the technology to play the tones to a robust library of content itself, including all rights management and licensing.
“We’ve previously chosen InterOP for text messaging, WAP and Multimedia Message Services and are pleased with the great job they did for us in providing flexible, cost effective, high-quality solutions and outstanding customer support,” said Damian Sazama, Marketing VP at Bluegrass Cellular. “Now InterOP gives us the opportunity to provide our customers with yet another form of self-expression and personalization.”
“Bluegrass Cellular’s commitment to bringing innovative, state-of-the art wireless services to its customers is first class,” said InterOP Technologies President John Dwyer. “Once again, they are providing their customers with a leading edge service. It not only enables customers to entertain callers while they wait, but they can even select personalized Ringback tones for each individual caller.”
Dwyer added that customers are able to manage their own library of personalized Ringback tones, and can choose from a robust library of personalized Ringback content. InterOP’s Ringbacks work with any handset because the functionality resides on the network rather than on the handset. In addition, InterOP supports its Ringback tones platform in both a turnkey and hosted environment.
About InterOP Technologies
InterOP Technologies, headquartered in Fort Myers, Florida, is the premier service provider of mobile data solutions. InterOP Technologies has more than 50 contracts with more than 30 North American wireless carriers to provide Ringbacks, Premium Short Messaging Service (SMS), WAP Gateway, MMS and its Total Content Solution ™ (TCS).
The key to InterOP’s success is its proven high-quality performance record, carrier-grade expertise and experience; in-house engineering and flexibility; and speed to market. Building on its experience as a former wireless service provider, InterOP provides advanced next-generation personalization, digital photo, video and data messaging services. InterOP provides both hosted service bureau and turnkey solutions and can make the transition from hosted to turnkey an easy and viable task for carriers For more information, see the company’s website: www.interoptechnologies.com
About Bluegrass Cellular
Bluegrass Cellular, Inc., is headquartered in Elizabethtown, Kentucky and has 18 company owned/operated retail locations and over 42 authorized agents located throughout Central Kentucky to serve your wireless needs. For additional information on Bluegrass Cellular or the products and services they offer, visit their website at http://www.bluegrasscellular.com or call 1-800-928-CELL. Company contact:
InterOP Contacts:
John Dwyer
+1 239 425 3000
john.dwyer@interoptechnologies.com
InterOP Press Contact:
Mike Houghton
+1 703 799 7383
houghton@communicreate.com\
Bluegrass Press Contact: