For Immediate Release:

FORT MYERS, FLORIDA, March 14, 2005 –  The next time you place a phone call you may not hear ringing, but instead, it could be music, voices or a variety of other sounds, These are Ringback tones and carriers can now offer them to their subscribers with InterOP Technologies’ complete Ringback solution.  InterOP is a premier service provider of mobile data solutions.

InterOP Technologies Ringback Platform replaces the conventional ringing sound heard by the calling party when a call is connecting to a wireless or wireline telephone network. With InterOP’s Ringback tones, these conventional rings are replaced by popular content such as original recordings, music, true-tones, sounds, sports anthems, voice-tones and more.  InterOP provides a complete solution from the technology to play the tones to the content itself, including all rights management and licensing.

“The popularity of Ringback tones represents yet another form of self-expression and personalization for subscribers,” said InterOP Technologies President and CEO John Dwyer. “Our Ringback product provides an excellent new opportunity for carriers to grow revenues and retain customers.”

Dwyer explained that InterOP’s Ringbacks work with any handset because the functionality resides on the network rather than on the handset. Carriers can immediately provide their entire customer base with a robust and highly customizable service for every call made to each unique subscriber. InterOP supports its Ringback tones platform  in both a turnkey and hosted environment.

About InterOP Technologies”Subscribers manage their own library of personalized Ringback tones on the carriers’ network, and can choose from a robust library of personalized Ringback content, developing an inherent customer retention tool,”  Dwyer said. “They can select personalized Ringback tones for each individual caller – such as “Beethoven’s 5^th” for Dad and “Mama Mia” for Mom.”

InterOP Technologies, headquartered in Fort Myers, Florida, is the premier service provider of mobile data solutions. InterOP Technologies has 48 Premium Short Messaging Service (SMS), WAP Gateway, MMS and Total Content Solution ™ (TCS)  contracts with 30 North American wireless service providers. InterOP Technologies’ Ringback Platform provides carriers a complete solution to offer Ringback Tones including the technology to play the tones and the content itself, including all rights management and licensing.  With Ringbacks, customers can replace and manage the conventional ringing sound heard by a calling party with original recordings, music, true-tones, sounds, sports anthems, voice-tones and more. 

The key to InterOP’s success is its proven high-quality performance record, carrier-grade expertise and experience; in-house engineering and flexibility; and speed to market. Building on its experience as a former wireless service provider, InterOP has created cost efficient, highly proficient, reliable SMS, MMS, and WAP platforms that enable carriers to provide advanced next-generation digital photo, video and data messaging for their customers. InterOP provides both hosted service bureau and turnkey solutions. InterOP’s platforms function seamlessly in a service bureau environment, and can make the transition from hosted to turnkey an easy and viable task for carriers. For more information, see the company’s website: www.interoptechnologies.com

Company contact:

 John Dwyer
+1 239 425 3000
john.dwyer@interoptechnologies.com

Press Contact:

Mike Houghton
+1 703 799 7383
houghton@communicreate.com