Media Contact:
Lisa Eppert, Coracle Group
+1-619-934-8099
email | www.coraclegroup.com
For Immediate Release:
Fort Myers, FL, Oct. 17, 2007 — Interop Technologies today announced its Vice President of Marketing and Product Development has been selected to speak at CTIA WIRELESS I.T. & Entertainment 2007® taking place in San Francisco at the Moscone Center, October 23-25.
Damian Sazama will participate in the October 22 Marketing—The Mobile Channel conference and will discuss mobile marketing applications and innovative short code campaigns during the CSC Case Study panel. Sazama will be joined by other leaders from the wireless industry who will share their insights and perspectives on drivers for the enormous growth of the mobile market and future mobile developments.
"Anyone and everyone who has a mobile business plan comes to the CTIA Wireless I.T. & Entertainment show to sign deals and establish key partnerships," said Robert Mesirow, vice president and show director of CTIA WIRELESS I.T. & Entertainment 2007. "This year in San Francisco, we are going to experience new ideas shaping the convergence of Web 2.0 and the mobile platform, new ways for the mobile enterprise to operate, and as always, the best new entertainment content and devices to fuel the holiday season. It's going to be an exciting event and our line-up of speakers in the educational program represents all of the sectors within the current and future ecosystem."
"Our educational program is designed to provide show attendees with a breadth and depth of information on wireless data products and services that cannot be found at any other wireless conference,” added Mark Desautels, vice president and show educational program director of CTIA WIRELESS I.T. & Entertainment 2007. “Our speakers comprise the top executives and experts from throughout the wireless data ecosystem, addressing the issues that will be of key importance to driving adoption in the marketplace. Our team has evaluated hundreds of submissions and we are pleased to have Interop Technologies represented in our program."
"We are excited to have been asked to share the strategy of our recent mobile marketing campaign with The Hershey Company at the industry’s leading show," said Damian Sazama, VP Marketing and Product Development at Interop Technologies.
The CSC Case Study panelists will present principles of successful campaigns and address the challenges that accompany mobile implementations.
CTIA WIRELESS I.T. & Entertainment 2007 offers a full conference program that examines the globalization of mobile technology, mobile entertainment, social networking, the quadruple play (bundled packages offering wired and wireless phone, television and broadband) and mobile marketing. Information on the CTIA's educational program can be found at http://www.wirelessit.com/info/educational_sessions.cfm.
About CTIA WIRELESS I.T. & Entertainment 2007®
CTIA WIRELESS I.T. & Entertainment is a one-of-a-kind event that reflects the dual nature of today’s wireless data industry—technology that offers both mobile solutions to the enterprise and mobile entertainment to the consumer. This event brings together diverse audience segments to satisfy every mobile data need and respond to the ever-growing market demand for wireless services. For more news on the 2007 CTIA WIRELESS I.T & Entertainment convention visit www.wirelessit.com.
CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile, and Internet industries. CTIA WIRELESS I.T. & Entertainment takes place in San Francisco October 23-25; CTIA WIRELESS 2008 takes place in Las Vegas April 1-3.
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