The Product Manager takes complete ownership and oversight of all aspects of their products. They are responsible for both, product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with all necessary groups to create, market, and deliver winning products. It also includes working with sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals.