Much has been written about whether "over-the-top" services, such as Skype, WhatsApp, and iMessage represent a threat to mobile network operators, potentially relegating their role to that of a dumb pipe.
Today’s mobile phone users have wholeheartedly embraces messaging technology as a way to stay connected with family members, friends, and colleagues.
Today’s consumers have more communication options than ever before. Given widespread adoption of smartphones and the convergence of mobile and IP-based messaging, mobile users have moved beyond basic texting to more sophisticated messaging options.