In the highly competitive U.S. wireless market, regional carriers must look for new ways to capitalize on existing services while reducing CAPEX and OPEX. By differentiating their services and creating new revenue streams, carriers can maximize the value of installed solutions.

Throughout the world, Short Message Service (SMS) and Multimedia Message Service (MMS) have proven to be lucrative solutions for mobile operators. Both messaging volume and the number of applications that rely on SMS and MMS for delivery have grown rapidly, and the trend is expected to continue into the foreseeable future.

It used to be that messaging, which gained popularity as simple texting or Short Message Service (SMS), was just for teens—a way for them to interact in real-time via their own shorthand tech-speak.