Advances in technology can often be a great leveller in industries, and the telecoms industry is no exception. The availability of new technologies in various markets has changed the expectations of consumers and businesses irrevocably.

The proliferation of the Internet of Things (IoT) comes with countless potential benefits. Baby monitors, smart meters, even the connected car are all made possible by IoT technology. 

Written by Steve Barefoot, senior product analyst at Interop Technologies.

MNOs are in the challenging – almost schizophrenic – position of needing to maintain a high Quality of Service (QoS ) network while concurrently finding ways to deliver agile products popularized not by QoS, but by overall Customer Experience (CX).

Knowing the answer to this question, or at least understanding why asking it is important, can help operators and key stakeholders in the mobile ecosystem better evaluate the future of this new technology.

It’s day two of the CTIA show in Las Vegas, and the Interop team has been enjoying discussions with current and potential customers. The hot topic on operators’ minds is RCS—not whether they should offer this service to subscribers but rather how quickly they can get it up and running. The message is clear: over-the-top (OTT) services are having a dramatic impact on traditional messaging volumes, and operators realize they need to act now to maintain subscriber loyalty.