Advances in technology can often be a great leveller in industries, and the telecoms industry is no exception. The availability of new technologies in various markets has changed the expectations of consumers and businesses irrevocably.

Advanced IP services, including Voice-over-WiFi (VoWiFi), Voice-over-LTE (VoLTE), VoLTE roaming (VoLTE-R) and Rich Communication Services (RCS), are defining the next generation network. Fueled by the marketing campaigns of wireless and mobile broadband operators, iconic device manufacturers, and the actual availability of these services in the marketplace, they are quickly becoming essential services that consumers are demanding.