Is RCS really a richer experience than SMS? If so, what makes it “richer”? For starters, Rich Communication Services (RCS) is the functional foundation for a new messaging platform to be built upon, and this platform enhances just about every component of simple Short Message Services (SMS). 

The CCA’s recent Mobile Carriers Show brought together regional and rural carriers from across the U.S. to discuss the challenges impacting their businesses and discover new ways to create value for their brands. A key highlight of the show was the “Pitch Perfect Keynote Lunch” that challenged six companies to pitch their best revenue generating solutions for carriers, in six minutes or less.