In recent weeks Google has made a dramatic and aggressive shift in RCS messaging strategy which, if allowed to follow its course, will have wide-ranging, adverse implications for the future of operator messaging—and operator revenue derived from P2P and A2P messaging. Google has been informing both the vendor community and the mobile operators that it will no longer support integration of Android Messages with operator-owned messaging infrastructure.
Download the Interop Technologies Position Paper to learn more, including:
Overview of the Problem
Political and Regulatory: Long and Medium Term
Industry Bodies: Medium Term
Recommended Market Actions: Short Term
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