This Thanksgiving, Pass the Data Please...

Bargain hunting and online shopping have become as much a part of Thanksgiving tradition as the turkey and the stuffing. Researcher ComScore reports that Thanksgiving has become the fastest-growing day for online shopping, with spending topping $766 million in 2013. This year, for the first time, more than half of all online browsing on Thanksgiving Day will be done from mobile phones - up from just six and a half percent in 2010.Twenty eight percent of all Thanksgiving online spending will come from Smartphone and tablets, up from twenty six percent last year.

As statistics such as these continue to be reported, operators can confirm what they already know; that consumers are demanding and using Smartphones more and more each year. Operators who utilize a comprehensive Data Monetization Management solution can gain insight into their customers' data usage and habits, and use this knowledge to offer their subscribers tailored plans and promotions - especially at times of high demand such as Thanksgiving.

Whether it's turbo-boosting your data speed to stream How to Deep Fry a Turkey videos, using parental controls to keep the kids off their phones at the table, or topping off your data bucket to get those after-dinner online doorbuster deals, you may want to save Data Monetization Management a seat at your Thanksgiving table.

Photo Source: negativespace.co