Text messaging captivated the world in the 1990s and quickly became one of the most prevalent forms of communication globally. Despite the widespread growth of SMS, not much of the technology has changed since it was first released almost three decades ago.
There’s no doubt that text messaging has changed the way the world communicates. But let’s be honest, there are a lot of things that SMS (short message service) just can’t do compared to messaging services like iMessage, WhatsApp, and Facebook Messenger. This is understandable considering how far technology has come since SMS was developed in the early 1990s. Fortunately, the Telecom industry took notice and developed a new global messaging protocol called Rich Communication Services (RCS).
The Future of Wireless: The Next 10 Years --- As the reach of Rich Communications Services (RCS) grows in the United States, so does its viability as an A2P channel for brands and enterprises that are looking for the ideal place to engage their customers and improve the user experience.
Written by Isabel Butcher, sub-editor of Mobile Time.
During the Mobile World Congress (MWC), which will take place between February 24th and 27th, the Finnish Unikie will launch a messaging solution for companies for the Apple operating system, the Unikie iOS RCS business.
Written by Tim Banks, Editor of the Mobile Industry Eye.
Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving itself as the most effective channel through which to ‘speak’ to consumers. Not just as a marketing function but at all points throughout a customer’s journey.