Volkswagen’s iconic "Think Small" campaign, which launched the Bug in the 1960s, still holds a valuable lesson for today’s mobile network operators (MNOs) in smaller markets: significant gains often stem from focusing on smaller, manageable changes rather than solely on grand visions.

In an era where attention spans are at their shortest and consumer behavior shifts rapidly, businesses face a crucial crossroads. The challenge is clear: how to engage not only customers but also employees in a world where traditional brand loyalty is fading.

In The Fast Mode's 2024 Trends & Outlooks edition, our EVP and CTO, Stephen Zitnik, explores three major trends that he believes will revolutionize mobile communication and digital security in the coming year.

Targeting and Eliminating Unlawful Text Messages 
CG Docket No. 21-402

In an age where communication technology is advancing rapidly, the Federal Communications Commission (FCC) has been actively working to protect consumers from unwanted and potentially harmful text messages, including robo-texts.

In an era where people are constantly seeking connection and living an "always on" mobile life, the demand for uninterrupted connectivity continues to grow. The battle for "coverage equality" has shifted to a fight for a "connected reality" as individuals and businesses rely on mobile devices for communication, commerce, and data mining.

The simple reality is that 5G technology is a much-needed advancement for mobile operators and consumers alike. As the fifth generation of wireless network technology, 5G provides up to 20 times the speeds of 4G networks and is designed to enable lower latency and greater capacity for multiple devices to connect to the same network.

We are living in a world where mobile messaging has become the key to a great customer service experience across industries. The pandemic has shifted how both consumers and businesses view the messaging channel, propelling it into a new realm.