It's clear that mobile marketing is here to stay. More and more companies, regardless of size, are creating mobile-friendly sites and launching SMS campaigns to enhance their marketing efforts. In fact, U.S. advertisers spent $3 billion on mobile advertising in the first half of 2013 alone, more than double the amount spent a year earlier, according to the Interactive Advertising Bureau.
The ease of use and high response rate of common short codes (CSCs) gives businesses a simple way to tap into the power of mobile marketing. Popular campaigns such as My Code Rewards® and American Idol™ voting put these five- or six-digit codes on the map, and today, it's estimated that short codes are responsible for $8-12 billion in annual revenues.
A growing number of our operator customers are also leveraging our CSC Gateway to introduce short code campaigns at a local level. For example, partnering with an area car dealership and radio station, one operator gave its subscribers the chance to win a Ford Mustang by texting the keyword FORD to a local code. Subscribers paid 99 cents plus standard messaging rates to enter. Because the contest took place at a local level, the odds of winning were much higher than those of most national campaigns. The campaign enabled the operator both to generate excitement among subscribers and to create a new revenue stream.
Take a look at our CSC Gateway page for more details about our solution.