A2P 𝄀 Application To Person Gateway

 
Deliver Value-Added Services With Revenue Generating Messaging Quickly And Easily


In today’s competitive marketplace, mobile operators need to deliver new innovative services to their subscribers to promote revenue growth. With the A2P Messaging Gateway, mobile operators can quickly and easily capitalize on these value-added services with easy access to Tier One Aggregator connections and messaging partners delivering top mobile campaigns.

Deployment and management of A2P services through one single interconnection is easy, reliable and benefits-secure.

short-and-multimedia

SMS & MMS Campaigns

Gain access to standard, premium, and binary campaigns, to tailor your messaging strategy to your specific needs. The provisioning of APIs and billing integration simplifies processes and ensures seamless management of your campaigns. With web-based administration tools and real-time reporting, you gain valuable insights, including messaging performance, top-performing campaigns and trending customer transactions.

Common Short Code Campaigns

Consisting of 5 or 6 digits and higher message throughput, CSC campaigns are beneficial for high-volume, commercial messaging campaigns, such as marketing promotions, alerts, or two-factor authentication (2FA) for digital security. Cross-channel integration between various marketing channels ensures consistent brand messaging. Valuable data and analytics help you easily track and measure campaign performance, gather audience insights, and optimize your marketing strategies for actionable results. 

Common Short Codes
10 digit long code (10DLC)

10-Digit Long Code Campaigns

Regular 10-digit phone numbers help provide a more personalized and local touch to communications for your business. It helps establish trust and build stronger relationships with your customers. Also, 10DLC campaigns are typically more cost-effective compared to short codes, making them a viable option for smaller-scale messaging campaigns without compromising functionality. Without the same infrastructure and regulatory needs as short codes, 10DLC campaigns offer quick campaign implementation to capitalize on market trends and current events.

Do 10LC Replace Short Codes?

10DLCs are designed to enhance your current long-code messaging initiatives and broaden your customer communication approach, offering additional avenues to deliver exceptional mobile experiences. It'simportant to note that 10DLCs are not meant to replace dedicated short codes, which are still recommended for use cases that demand top deliverability, reliability, and throughput.

While dedicated short codes can be costly and may not be available in all regions, 10DLCs provide a more affordable alternative for specific business use cases.

What is the difference between CSC and 10DLC Campaigns?

The main difference between campaigns lies in the messaging channel used and the associated features, including:

Messaging Channel 

Traditional A2P SMS/MMS campaigns utilize regular phone numbers for sending messages to recipients. In contrast, CSC and 10DLC campaigns leverage specialized short codes or local 10-digit long codes for communication. 

Purpose and Use Cases

Traditional A2P campaigns are typically used for high-volume, commercial messaging, including marketing promotions, service notifications, and transactional alerts.

CSC campaigns, on the other hand, are commonly employed for brand-specific messaging, customer engagement, and interactive experiences. 10DLC campaigns are often favored by local businesses or franchise locations for personalized communication and localized messaging. 

Throughput and Cost 

Traditional A2P campaigns generally offer higher message throughput capabilities, allowing for large-scale message delivery. However, they can be more expensive compared to CSC and 10DLC campaigns, which are often more cost-effective options, especially for smaller businesses or organizations with localized messaging needs. 

Compliance and Regulations

Both traditional A2P and CSC/10DLC campaigns are subject to compliance guidelines and regulations imposed by mobile carriers and industry regulators. However, CSC campaigns have more stringent compliance requirements due to the specialized nature of short codes. 

Application Process

Acquiring traditional A2P capabilities typically involves working with an SMS service provider or utilizing an SMS API, while obtaining a CSC or 10DLC often requires registration or leasing through a trusted service provider. The application processes and requirements may differ for each campaign type. 

Messaging Channel 

Messaging Channel 

Traditional A2P SMS/MMS campaigns utilize regular phone numbers for sending messages to recipients. In contrast, CSC and 10DLC campaigns leverage specialized short codes or local 10-digit long codes for communication. 

Purpose and Use Cases

Purpose and Use Cases

Traditional A2P campaigns are typically used for high-volume, commercial messaging, including marketing promotions, service notifications, and transactional alerts.

CSC campaigns, on the other hand, are commonly employed for brand-specific messaging, customer engagement, and interactive experiences. 10DLC campaigns are often favored by local businesses or franchise locations for personalized communication and localized messaging. 

Throughput and Cost 

Throughput and Cost 

Traditional A2P campaigns generally offer higher message throughput capabilities, allowing for large-scale message delivery. However, they can be more expensive compared to CSC and 10DLC campaigns, which are often more cost-effective options, especially for smaller businesses or organizations with localized messaging needs. 

Compliance and Regulations

Compliance and Regulations

Both traditional A2P and CSC/10DLC campaigns are subject to compliance guidelines and regulations imposed by mobile carriers and industry regulators. However, CSC campaigns have more stringent compliance requirements due to the specialized nature of short codes. 

Application Process

Application Process

Acquiring traditional A2P capabilities typically involves working with an SMS service provider or utilizing an SMS API, while obtaining a CSC or 10DLC often requires registration or leasing through a trusted service provider. The application processes and requirements may differ for each campaign type. 

Ultimately, the choice between traditional A2P SMS/MMS campaigns and CSC/10DLC campaigns depends on factors such as messaging volume, budget, compliance needs, and the specific goals and use cases of the business or organization.

Additional Messaging Solutions

MMSC

Share more experiences of your life with pictures and text combined and communicate without saying a word.

SMSC

Leverage the most reliable and most used form of communication from the cloud for global subscriber connection.

WEA

Alert, protect and inform your subscribers and communities with critical warnings through their mobile devices.

A2P Spec Sheet

Capitalize on the huge value of A2P Messaging with a single connection to top aggregators, and trending campaigns.

Application to Person Collateral