Messaging as a Platform (MaaP)

A New Messaging Ecosystem is Happening Now!

The rapid development of new digital technologies and consumers’ growing demand for enhanced communication capabilities has lead a global transformation in mobile messaging. Messaging as a Platform (MaaP) is a messaging ecosystem, built upon the technical foundation established by the Rich Communication Services (RCS) universal profile to advance today’s business to consumer (B2C) interactions and ultimately drive new business models and monetization strategies for mobile operators. Combining advanced messaging capabilities from RCS with chatbots, artificial intelligence (AI), and APIs, operators are able to deliver conversational commerce experiences to their subscribers through Interop's RCS Business Messaging and retain the global ubiquity and subscriber trust that application-to-person (A2P) messaging provides today. 

Key MaaP Benefits: 

  • APIs open RCS features for branded development
  • Messaging as a Platform BotsWorldwide access, interoperability and reach with connection to the RCS Interconnect and A2P Hubs
  • Brands pay operators for access to mobile subscribers
  • Brand loyalty and customer satisfaction increases
  • New revenue stream opportunities become infinite
  • Unlimited use cases across different industries

1.pngLaunch our RCS Application Server to gain feature parity and provide enhanced user experiences to your subscribers 

2.pngConnect to our RCS Interconnect Hub to gain global reach to other operators and their subscribers

3.pngParticipate in the MaaP ecosystem through our RCS BM Platform for new revenue streams and experiences

Start the Path to Monetizing Messaging. 

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