The rapid development of new digital technologies and consumers’ growing demand for enhanced communication capabilities has led to a global transformation in mobile messaging. Messaging as a Platform (MaaP) is a messaging ecosystem built on the technical foundation established by the RCS (Rich Communication Services) Universal Profile. This new initiative will help advance today’s business-to-consumer (B2C) interactions and drive new business models and monetization strategies for mobile operators.
Combining advanced messaging capabilities from RCS with chatbots, AI (artificial intelligence), and APIs (application programming interface), mobile operators can enable conversational commerce experiences for subscribers. Utilizing our RCS Business Messaging solution, mobile operators can protect the global ubiquity and subscriber trust that A2P (application-to-person) messaging provides today and at the same time, grow new revenue opportunities for the future.
