Messaging-as-a-Platform (MaaP)

The New Messaging Ecosystem is Happening Now!

The rapid development of new digital technologies and consumers’ growing demand for enhanced communication capabilities has lead a global transformation in mobile messaging. Messaging as a Platform (MaaP) is a messaging ecosystem, built upon the technical foundation established by the Rich Communication Services (RCS) universal profile to advance today’s business to consumer interaction and ultimately drive new business models for operators. Combining advanced messaging capabilities from RCS with chatbots, AI, APIs,and plugins, enables operators to deliver conversational commerce experiences for their subscribers with A2P RCS messaging and retain the global ubiquity and subscriber trust that business messaging provides today.

How do operators benefit from MaaP?

Generate new revenue by offering cutting-edge services within subscriber’s native messaging
Grow enterprise messaging revenue by enabling conversational commerce
Leverage MaaP to increase sales and satisfaction by developing operator-specific A2P apps
Reduce churn and re-engage subscribers by capitalizing on the rapid growth of RCS
Combat the increase in market disturbance by Over the Top (OTT) messaging applications

Interop MaaP Features include:

Complete end-to-end GSMA accredited Rich Communication Services solution
Full chatbot functionality including discovery and connectivity
Worldwide access, interoperability and reach with connection to the RCS Interconnect and A2P Hubs
Access to advanced interactive mobile services
Universal compatibility with the RCS-enabled clients
Flexible onsite and cloud deployments

Connect Subscribers to Brands

Messaging-as-a-Platform (MaaP)

The New Messaging Ecosystem is Happening Now!

How do operators benefit from MaaP?

Interop MaaP Features include:

Monetize your Messaging.

Connect Subscribers to Brands

Messaging-as-a-Platform (MaaP)

The New Messaging Ecosystem is Happening Now!

How do operators benefit from MaaP?

Interop MaaP Features include:

Monetize your Messaging. hbspt.cta.load(2596038, '7ca7e812-5adc-40d8-baef-bfed58dd185c', {});

Monetize your Messaging.