Subscribers are demanding enhanced communication features, such as instant messaging, 1-to-1 and group chat, live video, and picture sharing because they desire an enriched experience with their friends, family, and co-workers.
Our Rich Communication Services (RCS) solution simplifies the deployment of these advanced IP communications services and integrates them seamlessly with traditional messaging services, including SMS and MMS, on any network and across multiple devices. It also provides a flexible and scalable platform for easily managing fluctuations in subscriber usage.
Interop’s RCS Interconnect Hub provides operators and their subscribers with instant connection to the global RCS carrier network and the MaaP ecosystem. Once connected, operators can improve their subscribers’ experience by delivering new innovative services and enabling self-care initiatives becoming prolific with the chatbot explosion. Additionally, connecting to the MaaP ecosystem will enable conversational commerce between brands and their customers directly from their native messaging inbox to help bring messaging monetization back to the operator.
Mobile technology is going through a seismic transformation and messaging is at the forefront of this change to use Application-to-Person (A2P) messaging to bring messaging monetization back to the operator. Built on RCS Universal Profile standards and global ubiquity, MaaP will transform the personalized experience of enhanced messaging into a platform where secure custom interactions can be made between subscribers and their favorite brands. Not only will MaaP create new revenue for operators, but it will also improve customer experience, drive new services and enable self-care opportunities.