Subscribers are demanding enhanced communication features, such as instant messaging, 1-to-1 and group chat, live video, and picture sharing because they desire an enriched experience with their friends, family, and co-workers.
Our Rich Communication Services (RCS) solution simplifies the deployment of these advanced IP communications services and integrates them seamlessly with traditional messaging services, including SMS and MMS, on any network and across multiple devices. It also provides a flexible and scalable platform for easily managing fluctuations in subscriber usage.
Mobile technology is going through a seismic transformation and messaging is at the forefront of this change to use Application-to-Person (A2P) messaging to bring messaging monetization back to the operator. Built on RCS Universal Profile standards and global ubiquity, MaaP will transform the personalized experience of enhanced messaging into a platform where secure custom interactions can be made between subscribers and their favorite brands. Not only will MaaP create new revenue for operators, but it will also improve customer experience, drive new services and enable self-care opportunities.