Is RCS really a richer experience than SMS? If so, what makes it “richer”? For starters, Rich Communication Services (RCS) is the functional foundation for a new messaging platform to be built upon, and this platform enhances just about every component of simple Short Message Services (SMS).
The CCA’s recent Mobile Carriers Show brought together regional and rural carriers from across the U.S. to discuss the challenges impacting their businesses and discover new ways to create value for their brands. A key highlight of the show was the “Pitch Perfect Keynote Lunch” that challenged six companies to pitch their best revenue generating solutions for carriers, in six minutes or less. Interop’s President and CEO, John Dwyer, spoke with conviction and commitment as he addressed the operator crowd and talked about ‘Reclaiming the Messaging Value Cain” with Rich Communication Services (RCS). We’ve highlighted his top points for you here:
Through sophisticated application programming interfaces (API’s), Messaging-as-a-Platform (MaaP) is changing how businesses interact with consumers via messaging. The change is timely. As we approach 2020, consumer expectations are increasingly centered on the flexibility and immediacy of voice/text “intelligent assistance.” This is now the era of AI-powered chatbot messaging, accessible via a mobile device at any time, place, and occasion of one's choosing.
A new year has barely settled in, and already, the IoT (Internet of Things) is fueling changes in the telco industry. According to Gartner, the 8.4 Billion connected "Things" in use today will balloon to an unprecedented 20.4 billion by 2020. The largely consumer-fueled growth will be driven by three regions: North America, Western Europe, and mainland China.
Mobile devices continue to rapidly increase in number and accessibility. Almost half a billion (429 million) mobile devices and connections were added in 2016 alone1. They’ve become ingrained into our lives, from helping us keep track of our contacts and updating our meeting and activity calendar, to snapping complex panoramic or burst photographs, to serving as the vehicle for a complex multimedia presentation streamed around the world.