After years of anticipation, many Americans watched as the “Great American Solar Eclipse” made its way across the continental U.S. yesterday for the first time in 99 years. Researchers predicted it to be one of the most watched solar eclipses in history and experts warned of the potential affect it would have on cellular traffic and signal availability and network congestion within the areas along the “path of totality” and across the country.
Now that we understand the challenges for today's telcos, we understand that, in order to succeed, telcos need to embrace the changes and challenges within their market. Yes, consumers want different solutions and services than they did a decade ago. Yes, voice calls and SMS messaging will no longer be the core component of increasing ARPU. Yes, the Over-The-Top (OTT) players have changed the game with their innovative eye and quick-to-market solutions.
With over 100 million viewers and an ad cost of $4.5 million per 30-second spot, Sunday's Super Bowl broke records in both categories. While the ads are certain to be the topic of conversation at the water cooler for days to come, the most talked about ad in the mobile operator circles will most certainly be the T-Mobile WiFi calling ad.
Virtually every day I read at least one story about a telecommunications service that is now available in the cloud. Though it's certainly not a new approach—in fact, we've been delivering wireless services through the Interop Cloud℠ since our founding more than a decade ago—it's both a popular buzzword and a strategy that has grown dramatically over the past couple of years.
With advance pay talk, text and data plans growing in popularity, is Walmart becoming one of the regional network operator's biggest competitors? Walmart's no–contract Straight Talk plans are simple and easy to understand, and they offer consumers great value. With over 22 million U.S. subscribers, Straight Talk is clearly a force to be reckoned with.