Today Wireless Week published its annual predictions from the industry's top executives, and we're pleased that our President and CEO, John Dwyer, is among those offering his thoughts about what's ahead in 2014:
Demand for mobile data—particularly mobile video—has exceeded even the most optimistic projections, placing increasing strain on networks. Operators will respond in 2014 by deploying dynamic network policy and charging control (PCC) systems to analyze, control, and monetize data traffic at a more granular level. Using PCC, operators will begin to introduce data plans with a new level of personalization and customization, encouraging usage while maintaining fair use of limited network capacity.
Also, RCS gained significant traction globally in 2013. With a growing number of OEMs embedding RCS clients in devices, operators will begin to leverage the ubiquity of their networks to position RCS as the preferred option for next-generation messaging in 2014. In both of these cases, the need for operators to rapidly innovate while containing costs will result in a continued drive toward cloud-based deployments.
Take a look at the complete article here.
