In an era where attention spans are at their shortest and consumer behavior shifts rapidly, businesses face a crucial crossroads. The challenge is clear: how to engage not only customers but also employees in a world where traditional brand loyalty is fading.

In The Fast Mode's 2024 Trends & Outlooks edition, our EVP and CTO, Stephen Zitnik, explores three major trends that he believes will revolutionize mobile communication and digital security in the coming year.

Communications and connectivity have forever changed the world in which we live. When we look at the rural areas throughout the country, it is even more clear that the level of connectedness has become a necessity of a new paradigm where people can work, play, and live anywhere. 

During the next few years, the promise of 5G and its impact on subscribers will be revealed in significant ways. With lower latency and speeds expected to grow to at least 10 times that of 4G LTE, 5G is being hailed as the driver of the next industrial revolution that will drive an estimated $2.2 trillion in economic value by 2034.¹ 

There’s no doubt that text messaging has changed the way the world communicates. But let’s be honest, there are a lot of things that SMS (short message service) just can’t do compared to messaging services like iMessage, WhatsApp, and Facebook Messenger. 

The Future of Wireless: The Next 10 Years --- As the reach of Rich Communications Services (RCS) grows in the United States, so does its viability as an A2P channel for brands and enterprises that are looking for the ideal place to engage their customers and improve the user experience.

Written by Isabel Butcher, sub-editor of Mobile Time.

During the Mobile World Congress (MWC), which will take place between February 24th and 27th, the Finnish Unikie will launch a messaging solution for companies for the Apple operating system, the Unikie iOS RCS business.