In an era where attention spans are at their shortest and consumer behavior shifts rapidly, businesses face a crucial crossroads. The challenge is clear: how to engage not only customers but also employees in a world where traditional brand loyalty is fading. The solution lies less in chasing attention and more in understanding how to capture and retain it, presenting both a challenge and an opportunity for mobile operators in today’s changing landscape.

Targeting and Eliminating Unlawful Text Messages 
CG Docket No. 21-402

In an age where communication technology is advancing rapidly, the Federal Communications Commission (FCC) has been actively working to protect consumers from unwanted and potentially harmful text messages, including robo-texts.

In an era where people are constantly seeking connection and living an "always on" mobile life, the demand for uninterrupted connectivity continues to grow. The battle for "coverage equality" has shifted to a fight for a "connected reality" as individuals and businesses rely on mobile devices for communication, commerce, and data mining.

We are living in a world where mobile messaging has become the key to a great customer service experience across industries. The pandemic has shifted how both consumers and businesses view the messaging channel, propelling it into a new realm. 

What is the “new normal?” Is it truly new, or is it just normal? Does it have anything to do with the global pandemic or everything to do with the technological movement called Digital Transformation?