The latest issue of The CCA Voice has hit the streets with some great articles in advance of next month’s convention, taking place at The Cosmopolitan in Las Vegas from September 15-18. With the theme, “Mobile Data: Gridlock vs. Express Lane,” the thought leadership in the Voice addresses a number of hot topics on the minds of today’s competitive carriers as demand for data reaches unprecedented levels.
Be sure to check out my article, “RCS: Strengthen Your Brand While Leveraging the Data Pipe.” It discusses how carriers can utilize RCS to ensure they are more than simply data providers in the new world of IP communications. With the growing number of OTT options competing for subscribers’ attention, RCS gives carriers a way to preserve subscriber loyalty while providing the quality of service, security, and reliability that OTT services often lack.
All of us at Interop are looking forward to next month’s show. Stop by and see our team in booth 229 if you’re planning to attend.
