It's clear that mobile marketing is here to stay. More and more companies, regardless of size, are creating mobile-friendly sites and launching SMS campaigns to enhance their marketing efforts. In fact, U.S. advertisers spent $3 billion on mobile advertising in the first half of 2013 alone, more than double the amount spent a year earlier, according to the Interactive Advertising Bureau.

It comes as no surprise that mobile broadband has been the fastest growing market segment in recent years, with a 40 percent average annual growth rate worldwide since 2007, according to new International Telecommunication Union (ITU) report, Measuring the Information Society.

With extreme weather conditions affecting many Americans this summer, including devastating tornadoes in Oklahoma, destructive wildfires in Arizona, and flash flooding throughout the eastern part of the country, the FCC's Wireless Emergency Alerts (WEA) system has been put to the test.