The growing popularity of “over-the-top” (OTT) services such as Skype, WhatsApp, and Facebook Messenger that compete directly with mobile operators' traditional messaging services has resulted in much speculation about the future of SMS.

Today’s mobile phone users have wholeheartedly embraces messaging technology as a way to stay connected with family members, friends, and colleagues.

Today’s consumers have more communication options than ever before. Given widespread adoption of smartphones and the convergence of mobile and IP-based messaging, mobile users have moved beyond basic texting to more sophisticated messaging options.