Though mobile users have embraced traditional messaging services, today’s converging communication environment offers a wide range of alternatives. In many ways, subscriber loyalty is shifting from the mobile network operator to the device itself and the capabilities it offers.
Today’s mobile phone users have wholeheartedly embraces messaging technology as a way to stay connected with family members, friends, and colleagues.
Today’s consumers have more communication options than ever before. Given widespread adoption of smartphones and the convergence of mobile and IP-based messaging, mobile users have moved beyond basic texting to more sophisticated messaging options.