Through sophisticated application programming interfaces (API’s), Messaging-as-a-Platform (MaaP) is changing how businesses interact with consumers via messaging. The change is timely. As we approach 2020, consumer expectations are increasingly centered on the flexibility and immediacy of voice/text “intelligent assistance.”  This is now the era of AI-powered chatbot messaging, accessible via a mobile device at any time, place, and occasion of one's choosing.

To receive triple UP 1.0 accreditation, Interop’s Rich Communications Cloud passed more than 400 rigorous test cases with OEM device and client vendors in five countries, across three continents.