New mobile technologies are evolving at an accelerating pace, putting pressure on MNOs and MVNOs to find innovative ways to cost-effectively offer new services to their customers. In some ways, it is a paradigm shift for mobile operators. At one time, MNOs could base their business plans on offering a limited set of services that included voice and eventually text messaging. In that era, the principal competitive imperative was to build the largest network, with the largest geographical coverage, and with the best Quality of Service (QoS).