In an era where attention spans are at their shortest and consumer behavior shifts rapidly, businesses face a crucial crossroads. The challenge is clear: how to engage not only customers but also employees in a world where traditional brand loyalty is fading. The solution lies less in chasing attention and more in understanding how to capture and retain it, presenting both a challenge and an opportunity for mobile operators in today’s changing landscape.
Written by Tim Banks, Editor of the Mobile Industry Eye.
Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving itself as the most effective channel through which to ‘speak’ to consumers. Not just as a marketing function but at all points throughout a customer’s journey.
Mobile devices continue to rapidly increase in number and accessibility. Almost half a billion (429 million) mobile devices and connections were added in 2016 alone1. They’ve become ingrained into our lives, from helping us keep track of our contacts and updating our meeting and activity calendar, to snapping complex panoramic or burst photographs, to serving as the vehicle for a complex multimedia presentation streamed around the world.
There’s no question that mobile phones and the internet have completely transformed how consumers and businesses communicate today and these technologies seem to amaze us with their innovation on an almost daily basis.
This all-IP revolution and the evolution to and anticipation for the next-generation network, has brought about the need for the telco industry to undergo a transformation.
Isn't the text message dead yet? We've been talking about the death of Short Message Service (SMS) for over half a decade now. Surely it's dead by now? But alas, as Mark Twain once said, "The reports of my death are greatly exaggerated," and this is also the case for the humble text message. Despite the rise of the Instant Message (IM) on IP services, SMS is not quite dead yet.
