Though mobile users have embraced traditional messaging services, today’s converging communication environment offers a wide range of alternatives. In many ways, subscriber loyalty is shifting from the mobile network operator to the device itself and the capabilities it offers.
A growing number of operators are looking to Rich Communication Suite to enhance their core service offering and to expand the capabilities of legacy messaging services. Although RCS is gaining traction among operators worldwide, several misconceptions persist about this next-generation communication service. A better understanding of RCS capabilities and requirements will enable operators to evaluate their messaging strategies as they enhance their overall service offerings.
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