Sprint revealed its response to the growing OTT threat this week by launching its new RCS-based application, Messaging Plus. The downloadable app, which will be pre-loaded on Android devices going forward, lets subscribers communicate through text, instant messaging, group messaging, and video chat.
As always, last week's CCA show was filled with great educational opportunities, industry updates, and the chance to share Interop's latest news with the wireless community. During the show, we announced the introduction of a new Policy and Charging Control solution through a partnership with Tango Telecom.
The Interop team has made its way to CCA’s Annual Convention at The Cosmopolitan of Las Vegas, and I’m pleased to report that the show is off to a great start. Be sure to visit us in Booth 229 to learn about two new partnerships that are enabling us to expand our support for mobile network operators.
The latest issue of The CCA Voice has hit the streets with some great articles in advance of next month’s convention, taking place at The Cosmopolitan in Las Vegas from September 15-18. With the theme, “Mobile Data: Gridlock vs. Express Lane,” the thought leadership in the Voice addresses a number of hot topics on the minds of today’s competitive carriers as demand for data reaches unprecedented levels.
It’s day two of the CTIA show in Las Vegas, and the Interop team has been enjoying discussions with current and potential customers. The hot topic on operators’ minds is RCS—not whether they should offer this service to subscribers but rather how quickly they can get it up and running. The message is clear: over-the-top (OTT) services are having a dramatic impact on traditional messaging volumes, and operators realize they need to act now to maintain subscriber loyalty.
