Google’s Project Fi announcement is clear proof that MVNOs can play a big role in the proliferation of WiFi calling as a "must-have" offering that mobile operators need to gain subscribers. MVNOs just need a way to launch it quickly without adding to their CAPEX strain.

Our team is already having a busy CCA Global Expo this week in Atlanta, where our experts will be on hand to discuss our CorePlusX℠ IP services suite, including our VoWiFi solution. Stop by booth #56 to learn about how our VoWiFi solution can help you leverage growing market demand for WiFi Calling and launch now in Any Network. Any Market. Everywhere.

Advanced IP services, including Voice-over-WiFi (VoWiFi), Voice-over-LTE (VoLTE), VoLTE roaming (VoLTE-R) and Rich Communication Services (RCS), are defining the next generation network. Fueled by the marketing campaigns of wireless and mobile broadband operators, iconic device manufacturers, and the actual availability of these services in the marketplace, they are quickly becoming essential services that consumers are demanding.

As operators and technology continue to march towards All-IP networks and services, RCS is assured to be at the heart of the new subscriber experience. Interop Technologies will be exhibiting at the 7th annual Rich Communications Conference in Berlin, October 28-29th, to discuss our patented IMS-less cloud RCS solution with fully integrated legacy interworking. Our experts will also be sharing information on Interop’s Protocol Interworking and Secure RCS solutions.

Last year the industry continued to debate whether RCS, branded joyn™ by the GSMA, would take hold as subscribers' go-to communication tool in the face of growing OTT options. Though joyn is yet to be a household name, it certainly gained significant momentum in 2013, with 85 operators committed to launch across 35 countries by 2015.