As VoLTE announcement news and RCS launch chatter become more frequent in the headlines, one must look at deployment time as a key catalyst to accelerating the momentum even further. The recent announcements from Telefonica and Telenor, as well as the T-Mobile news a few weeks back are proof that the tide of advanced IP service adoption is changing, which is good news for the industry.
I bet most of you read the same number of stories (weekly it seems) as I do about WiFi calling, coverage and capacity. The topic is certainly hot and so is its demand from subscribers and operators.
Google’s Project Fi announcement is clear proof that MVNOs can play a big role in the proliferation of WiFi calling as a "must-have" offering that mobile operators need to gain subscribers. MVNOs just need a way to launch it quickly without adding to their CAPEX strain.
As most of us prepare to travel to Atlanta next week for the 2015 CCA Global Expo, I would like to invite you to read my recent article in the Spring/Summer issue of the CCA Voice. You can read the article in its entirety here.
With over 100 million viewers and an ad cost of $4.5 million per 30-second spot, Sunday's Super Bowl broke records in both categories. While the ads are certain to be the topic of conversation at the water cooler for days to come, the most talked about ad in the mobile operator circles will most certainly be the T-Mobile WiFi calling ad.
