Our team is already having a busy CCA Global Expo this week in Atlanta, where our experts will be on hand to discuss our CorePlusX℠ IP services suite, including our VoWiFi solution. Stop by booth #56 to learn about how our VoWiFi solution can help you leverage growing market demand for WiFi Calling and launch now in Any Network. Any Market. Everywhere.

As most of us prepare to travel to Atlanta next week for the 2015 CCA Global Expo, I would like to invite you to read my recent article in the Spring/Summer issue of the CCA Voice. You can read the article in its entirety here.

After an exhausting and exciting week at Mobile World Congress (MWC), the stage has been set for high profile RCS rollouts this year. The news has surfaced that the big four US operators have declared 2015 to be the year that they roll out RCS. 

With over 100 million viewers and an ad cost of $4.5 million per 30-second spot, Sunday's Super Bowl broke records in both categories. While the ads are certain to be the topic of conversation at the water cooler for days to come, the most talked about ad in the mobile operator circles will most certainly be the T-Mobile WiFi calling ad.

Advanced IP services, including Voice-over-WiFi (VoWiFi), Voice-over-LTE (VoLTE), VoLTE roaming (VoLTE-R) and Rich Communication Services (RCS), are defining the next generation network. Fueled by the marketing campaigns of wireless and mobile broadband operators, iconic device manufacturers, and the actual availability of these services in the marketplace, they are quickly becoming essential services that consumers are demanding.