How to effectively manage—and monetize—data is at the forefront of every network operator's mind as data consumption continues to skyrocket. With an intelligent policy and charging control solution, operators can target consumers with innovative, personalized plans like never before.
One of the more interesting policy use cases is the ease with which it lets regional carriers launch advance pay plans with data. Though historically this type of plan has targeted credit-stressed consumers who couldn't qualify for postpaid contracts, prepaid plans have grown in popularity, appealing to cost-conscious consumers who no longer have unlimited data. With prepaid projected to account for more than 50% of new subscriptions this year (Strategy Analytics), there's no doubt that operators without this option risk losing subscribers.
In case you missed it, check out our recent policy webinar for more about advance pay plans. And for those attending the CCA Global Expo in San Antonio, we hope you'll visit our Cloud Lounge in booth #607. We've got a great business case tool to share that identifies the impact of advance pay on your bottom line.
