Finnish company creates RCS solution for iPhone

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During the Mobile World Congress (MWC), which will take place between February 24th and 27th, the Finnish Unikie will launch a messaging solution for companies for the Apple operating system, the Unikie iOS RCS business. 

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EYE Views: Messaging 2020

Written by Tim Banks, Editor of the Mobile Industry Eye. 

Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving itself as the most effective channel through which to ‘speak’ to consumers. Not just as a marketing function but at all points throughout a customer’s journey. 

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Application-to-person messaging is driving RCS adoption globally

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At the 2019 Competitive Carriers Association Convention, Josh Wigginton, VP of product management at Interop Technologies, spoke about the future of Rich Communication Services (RCS), which despite a slow adoption, is now picking up as business use cases become more evident.

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