We are living in a world where mobile messaging has become the key to a great customer service experience across industries. The pandemic has shifted how both consumers and businesses view the messaging channel, propelling it into a new realm.
It's clear that mobile marketing is here to stay. More and more companies, regardless of size, are creating mobile-friendly sites and launching SMS campaigns to enhance their marketing efforts. In fact, U.S. advertisers spent $3 billion on mobile advertising in the first half of 2013 alone, more than double the amount spent a year earlier, according to the Interactive Advertising Bureau.
Multimedia Message Service (MMS) adoption has increased significantly and is quickly becoming a focal point for wireless operators. MMS usage will continue to grow, since it is an important tool in fulfilling widespread predictions of mobile marketing uptake.