Volkswagen’s iconic "Think Small" campaign, which launched the Bug in the 1960s, still holds a valuable lesson for today’s mobile network operators (MNOs) in smaller markets: significant gains often stem from focusing on smaller, manageable changes rather than solely on grand visions.

Communications and connectivity have forever changed the world in which we live. When we look at the rural areas throughout the country, it is even more clear that the level of connectedness has become a necessity of a new paradigm where people can work, play, and live anywhere. 

What is the “new normal?” Is it truly new, or is it just normal? Does it have anything to do with the global pandemic or everything to do with the technological movement called Digital Transformation?

During the next few years, the promise of 5G and its impact on subscribers will be revealed in significant ways. With lower latency and speeds expected to grow to at least 10 times that of 4G LTE, 5G is being hailed as the driver of the next industrial revolution that will drive an estimated $2.2 trillion in economic value by 2034.¹ 

The Future of Wireless: The Next 10 Years --- As the reach of Rich Communications Services (RCS) grows in the United States, so does its viability as an A2P channel for brands and enterprises that are looking for the ideal place to engage their customers and improve the user experience.

Written by Kelly Hill, Editor, Big Data, Analytics, Test & Measurement at RCR Wireless News.

Sprint, T-Mobile US, Verizon and AT&T are going all-in on RCS, with a new joint venture to enable cross-carrier RCS messaging.

We are living on the edge of a technological revolution—one that will alter how we live, communicate, and conduct business forever. While we’ve felt disruption before, like the move from analog to digital, the first smartphone, or the launch of the app store, this time of change is distinctive.