Is RCS really a richer experience than SMS? If so, what makes it “richer”? For starters, Rich Communication Services (RCS) is the functional foundation for a new messaging platform to be built upon, and this platform enhances just about every component of simple Short Message Services (SMS).
The CCA’s recent Mobile Carriers Show brought together regional and rural carriers from across the U.S. to discuss the challenges impacting their businesses and discover new ways to create value for their brands. A key highlight of the show was the “Pitch Perfect Keynote Lunch” that challenged six companies to pitch their best revenue generating solutions for carriers, in six minutes or less.
Our team in Vegas was happy to see many of you on the show floor last night during the CCA Annual Convention. The show is off to a great start, and we’re happy to be sharing our latest policy and charging control, LTE OTA, and RCS innovations with CCA members.
I often write about how OTTs can suffer from quality of service issues that operator-provided, standards-based services do not. I ran across an article last week that illustrates this point quite well. Path, a messaging app similar to WhatsApp and Facebook Messenger, recently sent out an SMS to everyone in a group of users' phonebooks—from ex-boyfriends to business associates—indicating that the sender had photos available for them on Path. “Not the kind of thing you would want sent to your buddy's wife on a Friday night,” the article aptly notes.