The Future of Wireless: The Next 10 Years --- As the reach of Rich Communications Services (RCS) grows in the United States, so does its viability as an A2P channel for brands and enterprises that are looking for the ideal place to engage their customers and improve the user experience.
The CCA’s recent Mobile Carriers Show brought together regional and rural carriers from across the U.S. to discuss the challenges impacting their businesses and discover new ways to create value for their brands. A key highlight of the show was the “Pitch Perfect Keynote Lunch” that challenged six companies to pitch their best revenue generating solutions for carriers, in six minutes or less.
The days of delighting subscribers with standard voice and messaging are gone. Today, smartphone adoption and the technology advancements that have succeeded it have created new competitors, increased consumer demand and disrupted traditional business models
A new year has barely settled in, and already, the IoT (Internet of Things) is fueling changes in the telco industry. According to Gartner, the 8.4 Billion connected "Things" in use today will balloon to an unprecedented 20.4 billion by 2020. The largely consumer-fueled growth will be driven by three regions: North America, Western Europe, and mainland China.
The concept of a network of smart devices was recorded more than 35 years ago when Carnegie Mellon University modified a Coke machine to report its inventory and the temperature of newly loaded drinks via an Internet connection1.