The telecommunications industry has evolved drastically since the first mobile phone call was placed more than 45 years ago during an era where only the wealthiest of consumers owned a mobile phone.
Fast-forward to today and the number of mobile users in the world is expected to reach 2.7 billion by the end of the year and since millennials were the first generation to grow up with smartphones, they have largely driven the trends we’re seeing for mobile usage today. Nielson Mobile Insights further supports this statement, confirming that smartphone penetration is at 98% among millennials age 18 – 24. Following in second at 97% smartphone penetration is millennials age 24 – 35. Since millennials clearly rule the mobile/digital world, it only made sense that we delve deeper into the preferences and trends that surround their unique mobile-centric lives. In order to explore these trends even further, we conducted a survey to clarify our assumptions of today's millennial smartphone users.
This independent research study was conducted by surveying 270 Florida State University (FSU) students ages 18 – 23 years old. FSU is attended by individuals from all over the country, who represent this cultural breakdown: 19% Hispanic/Latino, 8% Black or African American, 2.4% Asian, and 64% White.
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