There’s no doubt that text messaging has changed the way the world communicates. But let’s be honest, there are a lot of things that SMS (short message service) just can’t do compared to messaging services like iMessage, WhatsApp, and Facebook Messenger.
Despite being more than 10 years old, Rich Communication Services, or RCS, will finally come of age in 2019. RCS is the GSMA-backed messaging successor to SMS, enabling new features like group chat, read receipts, is-typing indicators, and media file sharing.
Technology and the way we communicate through it are evolving, but it seems you’re just standing still. I’m not sure if you’ve noticed, but as a consumer I can tell you that when we’re given more, we expect more.