Nearly 30 years ago, the Federal Communications Commission (FCC) and the wireless trade association CTIA, started a conversation about the need for wireless location-based services. It wasn’t until 1988 that the FCC agreed on the ruling to require wireless carriers to enable subscriber location tracking through cell towers to be used for emergency response systems— and it would take yet another 10 years before we saw the advent of the “text message” and another 14 years for emergency alerting to become what it is today in our hyper-mobile world.