Now that we understand the challenges for today's telcos, we understand that, in order to succeed, telcos need to embrace the changes and challenges within their market. Yes, consumers want different solutions and services than they did a decade ago. Yes, voice calls and SMS messaging will no longer be the core component of increasing ARPU. Yes, the Over-The-Top (OTT) players have changed the game with their innovative eye and quick-to-market solutions.

Advances in technology are changing the world, and the telecoms industry is no exception. The growth of the Internet of Things (IoT), 4G, and even 5G, as well as changes in consumer behavior and expectation, have turned the traditional telecom business model on its head.

Written by Steve Barefoot, senior product analyst at Interop Technologies.

MNOs are in the challenging – almost schizophrenic – position of needing to maintain a high Quality of Service (QoS ) network while concurrently finding ways to deliver agile products popularized not by QoS, but by overall Customer Experience (CX).